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Creating a Magnetic Speaker Persona to Captivate Any Audience

Speaking| Expert and Authority Positioning
December 01, 2023•2 min read

“Your speaking style should be as unique as your fingerprint.” - Laurie-Ann Murabito

Introduction:

Get ready to captivate your audience with your unique speaking style.

how to feel confident with public speaking

Creating a Magnetic Speaker Persona to Captivate Any Audience

If you’re a coach or consultant looking to speak more, developing a compelling speaker persona is crucial for making a memorable impression. But how exactly do you create a speaker persona that wows crowds?

Here are the key elements for crafting a speaker persona that positions you as an influential thought leader and will help you get started as a public speaker.

1. Define Your Area of Authority

What transformational result do you help people achieve? What change do you ignite in their lives? Get ultra clear on the specific realm you guide others in so you can own it on stage. Avoid generic topics - niche down into your zone of genius.

2. Use Your Unique Origin Story

Audiences connect with vulnerability and humanity. Sharing your unique story can never be used by anyone else. Think about what led you to your calling, including humble beginnings, your messy struggles and the journey you navigated. Transparency builds trust.

3. Determine Your Speaking Objective

Beyond imparting information, what experience do you want the audience to have? Do you aim to inspire, entertain, motivate or educate? Know the gift your talk will give.

4. Determine Your Speaking Style

Your delivery and speaking style impacts how you’re perceived. Are you a natural storyteller, humorist or conversationalist? Inspiring or serious? Decide on the style of speaker you want to be first. This will become the lens that you write your speech. Listen to Ep 148 Why You Need to Decide on Your Speaking Style

5. Develop Signature Stories

Identify stories that show who you are and how you’ve helped others. Stories give life to your expertise and let audiences relate to you. Practice bringing them up naturally.

6. Speak on Your Thought Leadership

What change do you want to see in the world? When your speaker persona is rooted in a vision beyond yourself, your sense of purpose shines through.

By getting clear on these elements, you can develop a speaker persona with gravitas, humor and heart that wins over any crowd. Consider working with a presentation skills coach to polish your persona and speaking style. Now get out there are start making an impact with your talks!

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Speaking is the FASTEST way to build your business. I'm a public speaking coach, who works with coaches, consultants, and service providers to help them write and deliver amazing presentation to use as their best form of marketing and become the go to person in their industry. As a sought after professional speaker with over 25 years of speaking on leadership, personal development, and becoming a recognized authority in any industry. I've authored 2 Amazon best sellers and several workbooks on the topics of leadership and emotional intelligence.

Laurie-Ann Murabito

Speaking is the FASTEST way to build your business. I'm a public speaking coach, who works with coaches, consultants, and service providers to help them write and deliver amazing presentation to use as their best form of marketing and become the go to person in their industry. As a sought after professional speaker with over 25 years of speaking on leadership, personal development, and becoming a recognized authority in any industry. I've authored 2 Amazon best sellers and several workbooks on the topics of leadership and emotional intelligence.

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